Mission

Selene’s mission is to simplify and humanize AI-powered marketing. The platform is built to give businesses the power of automation without sacrificing authenticity. By combining customizable messaging templates, buyer journey mapping, and real-time analytics, Selene helps teams send the right message to the right person — with the right tone — at every stage of the customer journey. It bridges the gap between data-driven marketing and emotional intelligence, making sure automation stays personal, strategic, and easy to manage.

My Contributions

I’m currently working on Selene’s UX prototyping and branding — with a focus on building clarity into a complex system. We just finalized the high fidelity wireframes. I've been collaborating with the client, I helped shape the organizational logic and user flow of the software.

Objective

The UX objective for Selene is to design a clear, scalable interface that simplifies complex marketing automation tasks without overwhelming the user. Our goal is to reduce cognitive load, improve navigation across multi-step workflows, and provide intuitive control over AI-generated messaging.

Client

Selene